About Bloco 01 v2 - Hero | Farmasi
Our Story

Seven decades of beauty, science and trust

What started in 1950 as one Turkish pharmacist's vision is today a global beauty company present in over 60 countries — built on the same principles that started it all: quality, integrity, and care for every person.

75+
Years of trusted heritage
From Dr. C. Tuna's first laboratory to a brand serving 7 million people worldwide
Or discover our story below
Dr. C. Tuna, founder of Farmasi
Founded in 1950
Built on integrity, science and trust
About Bloco 02 - Our Story Timeline | Farmasi
Our Story

A journey of growth and purpose

From a single pharmacy in Turkey to a global presence — each milestone shaped who we are today and where we're going tomorrow.

1950

The Beginning

Dr. C. Tuna opens his first pharmacy in Turkey, driven by a vision to bring quality, science-based products to everyday people.

1970s

Foundation Of Farmasi

The Farmasi brand is born, building on Dr. Tuna's commitment to dermatologically tested, paraben-free formulations.

1990s

Manufacturing Excellence

Farmasi establishes its own state-of-the-art laboratories and manufacturing facilities, ensuring full control over quality and innovation.

2010s

Global Expansion

Farmasi expands beyond Turkey, launching the Beauty Influencer business model and entering markets across Europe, the Americas and Asia.

2020s

A Global Community

Farmasi reaches 60+ countries and 7 million influencers worldwide, becoming the #1 cosmetics company in Turkey and a top-tier global player.

Today

Writing The Next Chapter

With innovation in skincare, makeup, nutrition and wellness, Farmasi continues to grow — empowering millions to live beautifully and earn freely.

And the journey continues
About Bloco 03 - The Founder | Farmasi
The Founder

The vision behind Farmasi

Every great brand starts with someone who dares to do things differently. Meet the pharmacist who turned a simple belief into a global movement.

Dr. C. Tuna, founder of Farmasi
Founder & Chairman
Dr. C. Tuna
"

Quality should never be a luxury. Everyone deserves products that are safe, effective, and made with care — at a price that respects their pocket.

— Dr. C. Tuna

Dr. C. Tuna began his journey as a pharmacist in Turkey, driven by a single conviction: that science and accessibility shouldn't be enemies. While many cosmetic companies prioritized markup over meaning, he chose a different path — building products with the rigor of pharmaceuticals and the warmth of personal care.

For over seven decades, his principles have guided every formula, every decision, and every milestone at Farmasi. Today, those same values reach 7 million people across 60+ countries — proof that doing things the right way isn't just possible, it's powerful.

His legacy lives in every product

Four principles that have guided Farmasi for over 75 years

Science First

Every product backed by research and dermatological testing.

Accessibility

Quality skincare and beauty available to everyone, everywhere.

Integrity

Honest formulations. No shortcuts, no empty promises.

People-Centered

Real customers, real influencers, real impact — at every level.

About Bloco 04 - Farmasi Today | Farmasi
Farmasi Today

A global brand with local presence

From Istanbul to Sao Paulo, from Toronto to Kuala Lumpur — Farmasi has grown into a worldwide community of millions, united by quality and opportunity.

7M+
Worldwide Community

Beauty Influencers building businesses globally

A network of seven million people across every continent, sharing products, building income, and growing together as part of the Farmasi family.

60+
Countries active
From the Americas to Asia, present in every major region
250+
Premium products
Skincare, makeup, nutrition, fragrance and wellness
#1
In Turkey
Leading cosmetics company in its home market
#11
Globally ranked
Among the world's top direct selling companies
1,500+
Direct employees
Dedicated team supporting global operations
75+
Years of heritage
Three quarters of a century of trusted formulations

Source: Farmasi Corporate Materials, 2026

About Bloco 06 - Manufacturing & Quality | Farmasi
Manufacturing & Quality

Built with science, made with care

Every Farmasi product is created in our own state-of-the-art facilities, following strict quality standards that have defined us for generations.

Our own laboratories.
Our own standards.

Unlike brands that outsource production, Farmasi operates fully-owned manufacturing facilities in Turkey. This means we control every step — from raw ingredient selection to final packaging — ensuring consistency, quality and innovation at scale.

Our R&D teams work alongside dermatologists, chemists and nutritionists to develop formulas that are not only effective, but also safe, ethical and accessible to everyone.

100%
Owned production
In-house
R&D team
GMP
Certified standards
Farmasi manufacturing facility
Made in Turkey
Shipped to 60+ countries worldwide
Dr. C. Tuna's Standards

The 8 Golden Rules

Eight non-negotiable principles that have guided every Farmasi formulation since the very beginning.

01
Paraben-Free & No Heavy Metals
02
Dermatologically Tested
03
Gluten-Free
04
No Animal Ingredients
05
Lab Manufactured
06
Non-GMO
07
SLS-Free
08
Not Tested on Animals
About Bloco 07 v2 - Global Presence | Farmasi
Global Presence

Across continents, into homes

From Istanbul to São Paulo, from Toronto to Kuala Lumpur — Farmasi reaches every major region, with local presence and global standards.

Active in Farmasi
Coming soon
42+
Countries active
6
Continents reached
7M+
Beauty Influencers
1.5K+
Employees worldwide

And we’re not stopping here — new markets open every year as Farmasi continues to grow globally.

About Bloco 08 - Mission Vision Values | Farmasi
What Drives Us

Our purpose, in our words

At Farmasi, every decision starts here — with a clear mission, a bold vision, and five powerful values that shape how we show up in the world.

Our Mission

Celebrating beauty, changing lives

At Farmasi, we celebrate beauty and individuality. We change people's lives, not only through the proven benefits of powerful natural ingredients, but also by empowering them to achieve success as far as they can dream of.

Our Vision

A global family, united by purpose

As a family, we aim to become a top global direct selling cosmetics company. Recognized by the quality of our products, we will achieve great success by remaining true to the honest principles established by our founder, Dr. C. Tuna.

Our Core Values

The 5 Powers that guide everything we do

These five principles aren't just words on a wall — they shape how we create products, support our community, and grow as a global family.

01
Power of

Beauty

True beauty is born from the inside-out. We celebrate every shade, every shape, every culture and every background.

02
Power of

Self-Expression

We provide products and tools to help everyone thrive — and become the person they were meant to be.

03
Power of

Intention

A person's future isn't defined by circumstances, but by how strongly they believe in their power to change them.

04
Power of

Integrity

We hold ourselves to the highest level of honesty. We use powerful, natural ingredients, we constantly innovate, and we never test on animals. We treat our community like family.

05
Power to

Empower

Everyone has the power to empower. We create leaders — people who not only change their communities, but have the power to change the world.

About Bloco 09 - Sustainability & Responsibility | Farmasi
Sustainability & Responsibility

Beauty that's kind to people, planet and animals

Doing the right thing isn't a marketing strategy — it's a founding principle. Here's how we keep that promise every single day.

The Farmasi Pledge

100% Cruelty-Free. Always.

Farmasi has never tested on animals — not now, not ever. Every formula is developed with science-backed methods that prove safety and effectiveness without causing harm. This is non-negotiable, and it always will be.

Three pillars that guide our impact

From the ingredients we choose to the people we empower, responsibility runs through every part of our business.

Pillar 01 · Planet

Environmental Care

We choose ingredients, processes and packaging that respect the planet — because beauty shouldn't cost the earth.

  • Natural & plant-based ingredients
  • Recyclable packaging where possible
  • Responsible sourcing practices
Pillar 02 · People

Social Empowerment

Our business model creates real income for millions of people worldwide — especially women — regardless of their background or starting point.

  • Equal opportunity for everyone
  • Free training & education
  • Women empowerment focus
Pillar 03 · Practice

Ethical Standards

From the lab to your home, every product passes rigorous quality and ethical checks — and we never cut corners.

  • Cruelty-free certification
  • Honest, transparent ingredient lists
  • Fair business practices globally
Our Commitments
Cruelty-Free
Never tested on animals
Dermatologically Tested
Clinically validated
Paraben-Free
Safer formulations
Non-GMO
Natural ingredients
About Bloco 10 - Final CTA | Farmasi
Join The Family

Now it's your turn
to write a chapter

Seventy-five years of history brought us here. The next chapter?
That's yours to write. Whether you join as a customer or as an influencer building your own business, you become part of a global family that values quality, integrity, and opportunity.

Path 01

Shop our products

Discover skincare, makeup, and wellness products developed with 75+ years of pharmaceutical heritage.

Path 02

Build your business

Join 7 million Beauty Influencers worldwide creating real income on their own terms — no investment required.

Learn more about the opportunity
Free to join · 75+ years of heritage · 7 million strong worldwide